I'm a strategic communicator who sees the whole picture. I proactively identify what's missing, build the relationships and trust that make compelling storytelling possible, and see it through from strategy to execution. I lead with curiosity, find the why behind the work, and craft narratives that strengthen reputation and move business goals forward.
My career has been built at the intersection of storytelling and corporate purpose, working across global tech companies and iconic consumer brands. That cross-industry range, combined with nearly a decade as a content creator, gives me a distinctive ability to connect with diverse audiences, translate complex ideas into stories that resonate, and build authentic community and engagement.
What energizes me most is telling purpose-driven stories for mission-driven organizations in a way that drives meaningful impact and builds lasting trust.
I prioritize building strong, genuine relationships. Leading with curiosity, empathy, and compassion, I ask the right questions and listen thoughtfully to build meaningful connection and trust. Colleagues consistently describe me as collaborative, reliable, and someone who brings calm and positive energy under pressure. I communicate directly and clearly, connecting the dots across teams and organizations.
I proactively identify what's missing and build the relationships, programs, and infrastructure that make compelling storytelling possible, from the communications strategy and stakeholder relationships I built at the Taco Bell Foundation to the executive visibility platforms and global PR strategies I developed at Intel.
I identify the why behind what organizations do and translate it into compelling stories that resonate and drive business impact, connecting what brands do to why it matters.
I serve as a strategic advisor to senior leaders, building trust through thoughtful counsel on message development, thought leadership, and high-stakes media and speaking engagements, and crafting platforms and communications that authentically reflect their voice, vision, and point of view.
I approach every challenge with genuine curiosity, asking the right questions before jumping to answers. I am deeply committed to continuously developing my craft, staying ahead of industry shifts, and finding ways to improve the work.
Deepfakes were becoming a real and growing public concern. Intel was developing technology to detect them in real time, but the story hadn't been told yet. The opportunity was to take that technology and translate it into a compelling narrative that could position Intel as a leader in responsible AI.
As part of a broader Responsible AI communications strategy I developed for Intel, I identified FakeCatcher as a defining proof point. I went deep with the research team to understand the technology and what made it different, then translated that complexity into a compelling narrative that advanced Intel's leadership in responsible AI. I led the end-to-end global PR campaign, developing all press materials, preparing spokespeople, and directing regional PR leads to take the story global simultaneously across multiple markets.
The story broke through in mainstream, trade, and technical press simultaneously, reaching a wide and diverse audience, strengthening the company's authority and credibility and leadership positioning.
Notable mention
Bill Gates cited Intel's FakeCatcher in his GatesNotes blog as a key example of AI being used to fight AI-generated misinformation. Read the post → Additional coverage in VentureBeat, AI Business, HPCwire, Gizmodo, and more.
The story reached beyond mainstream press into technical and research communities through podcasts and a live X Spaces conversation.
Intel had a long and genuine commitment to global corporate responsibility and using technology as a force for good, but the depth of that commitment had yet to be told.
I built the overarching communications strategy that connected Intel's global corporate responsibility work to a clear, compelling narrative about technology as a force for good. Using the CSR Report, accessibility initiatives, and education investments as proof points, I identified and told the stories of how Intel's products and initiatives were advancing its mission for social impact, finding the human angle in each one that made the work resonate and gave Intel's purpose visibility.
This work strengthened Intel's reputation as a purpose-driven company and demonstrated the company's genuine commitment to its mission, building lasting brand credibility and deepening trust with key audiences.
The Taco Bell Foundation was distributing millions of dollars in grants to youth-serving organizations nationwide, but the impact was going unseen. The philanthropic work wasn't translating into brand reputation, franchisee pride, or employee engagement. The opportunity was to build a communications strategy that connected key stakeholders to the Foundation's mission and drove measurable impact and business results.
I started by going deep with the key audiences: franchisees, restaurant employees, and consumers, and found a consistent disconnect between the dollars being distributed and the people and places they were reaching. I built a multi-channel communications strategy to close that gap, connecting franchisees directly to the local nonprofit partners their restaurants were funding and sharing stories with employees and consumers that got them invested in the mission.
I created and launched Day of Giving, an annual PR campaign built around the real stories of the young people whose lives were changed by the grants. By developing press materials, localized storytelling toolkits, and the Foundation's first impact report, I provided stakeholders with the tools to understand and amplify the work.
Stronger storytelling drove stronger engagement, which drove more donations, which funded more grants. This work gave the Foundation greater visibility and credibility, positioning it as a model for purpose-driven corporate philanthropy and strengthening Taco Bell's reputation as a company genuinely committed to the communities it serves.
Only a few years after YouTube was started, before content creation was a known career path and before brands had creator budgets, I saw an opportunity to build something meaningful — a genuine community around shared interests at a time when very few people were doing it.
I approached YouTube with intention, consistency, and a focus on building community. I taught myself everything from video production to content strategy and audience development. I created a cross-platform content strategy and used analytics to understand what resonated. I built partnerships both proactively and reactively, pitching brands directly and fielding inbound opportunities.
Building my channel is where my love of digital storytelling began, and it continues to shape how I think about brand, audience, and community today.
Hiring Orly onto my team at Intel was one of the best decisions I've made. She is intelligent, organized, diplomatic, and thoughtful. She takes time to understand challenges and quickly devises strategic solutions. Her positive energy is contagious, and she is masterful at building strong relationships.
Orly quickly built strong and constructive relationships within my team, across the broader comms org, and with our very demanding internal stakeholders. There was never any doubt that Orly was a fully committed and present member of the team who delivered strong results. She brought a hunger to learn the industry and deepen her craft as a communicator, and she radiated energy and enthusiasm. I would be thrilled to work with her again and any comms or CSR team would be fortunate to have her.
If you have the pleasure to work with Orly, consider yourself one of the lucky ones. She approaches her work with genuine optimism, a collaborative spirit, and a passion for building strong partnerships — with strong communication instincts, attention to detail, and dependable follow-through to everything she does.
Orly joined at a particularly chaotic time for the company and dove in without being rattled. Orly brings a seen-it-all steadiness to her work — a quick study in understanding a business and developing authentic relationships to get things done. Her partners and teammates alike appreciate the optimism, resilience, and collaboration she brings to any project.
Orly is exactly the kind of person you build a team around. She is creative, curious, and operates like an owner. Orly inherited ambiguous and ambitious projects, adding operational rigor and creativity to deliver clear, engaging content and programming. Her work ethic and standards don't just elevate her own output, they raise the bar for everyone around her. She brings real executive presence to every room she's in, and that kind of influence is genuinely hard to teach.
Orly approaches every problem with a positive, solution-driven attitude — no issue seemed unsolvable for her. Her work ethic, attention to detail, and passion for the cause made my job so much easier. I am grateful to have had the chance to work with such a passionate and talented individual.
